Explore my work
Design Leadership at LSEG
As a Product Design Director at LSEG, my focus has been on hiring, building a great culture and strengthen evidence-based design.
Jul 2020-August 2023
My work at LSEG is grouped around four pillars: Purpose, Process, People and Product.
Purpose
Design Principles
- Aligned with the Refinitiv Product Brand
- Co-created with design, product and engineering
Product Vision
- Flexible platform design framework
- Evidence-based
- Multi-disciplinary team
Process
Scaled Agile Framework for Enterprise (SAFe)
- PI Planning & cross-team dependencies
- Self organising teams & committed objectives
- Risk management
Sharing and collaboration toolkit
- Regular design critiques
- Standardised for all teams
- Remote work friendly
People
Hiring
- Inclusive Recruitment process
- Semi-structured interview scripts
Competency Framework
- Covering Design, Research, Writing careers
- Split path model
Product
Agile Roadmap Planning
- Yearly planning with quarterly reviews
- Requirements workshops
Supervision of 5 Design teams
- Framework, Mobile, Office, Search, Analytics
- OKRs: Yearly goals & outcomes setting
Product Discovery and Validation at Transreport
As Head of Design, I introduced customer-centric practices at a Seed A, tech-for-good start-up by establishing consistent frameworks for product discovery and validation.
Feb 2024-now
Discovery
Qual and Quant User Research
- Planning and leading user research for product discovery
- Coaching the team in doing shadowing, interviews and diary studies
Service Design
- Supervising the creation of as-is and to-be service design blueprints
- Evidence-based personas and journeys
Validation
Concept Ideation
- Leading co-ideation sessions with customers
- Establishing lo- and hi-fi prototyping techniques
International Usability Testing
- Regular usability testing sessions in UK and Japan
- Quant and qual success metrics
Design System at LSEG
Driving efficiency Streamlined collaboration between design and engineering
Jul 2023-ongoing
Overview
At Transreport, I established a multi-brand design system that streamlined collaboration between design and engineering teams.
A design system is a set of building blocks and standards that help keep the look and feel of products consistent and encourage using good UI patterns.
Design system benefits
Cohesion
Design systems introduce a shared set of tokens, principles, components and patterns. Design systems help deliver consistent experiences across different platforms.
Scalability
Increased efficiency and consistency allows TR to build new products and features faster and at scale.
Efficiency
Designers and engineers use standardised and modular workflows to make design hand-off much easier and more efficient, reducing design and tech debt along the
way.
Accessibility
By focusing on creating modular components and workflows, the design and engineering teams can build accessible experiences at scale.
